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Case documentation

Lubelski Cider:
China Market System

China growth is not proven by one launch photo. It is proven across the system: institutional trust, retail presence, consumer demand, and the sales tools that help partners explain and convert the product. Below is a structured record of what we built for Lubelski Cider.

01

Market Legitimacy

We create credible China-facing proof in formal trade and institutional settings — trade fairs, government-affiliated import events, and bilateral business occasions — so the product is not treated as a random imported bottle looking for a shelf.

Poland's Ambassador to China at Lubelski Cider booth
Poland's Ambassador to China at our National Day reception — formal institutional presence with product on display
National Day · Garden Reception
Chengdu Sugar & Wine Fair · Booth
CIIE · Livestream at Booth
Ambassador Speech · National Day Stage
Ambassador · Close-up at Booth
CIIE · Tasting Bar
CIIE · 8th China Import Expo
Polish Market · Official Event Signage
National Day · Diplomat Tasting
National Day · VIP Booth Visit
Sugar & Wine Fair · Product Display
Sugar & Wine Fair · Award Display
02

Retail & Channel Presence

We turn channel access into visible retail proof, with pricing, display, and sell-through logic that can support future distribution rather than only one-off listings. Shelf presence is documented as evidence for future distributor conversations.

Tmall Supermarket offline brand activation
Tmall Supermarket offline brand activation — product on display in a premium imported beverage setting
Hema Fresh · O2O Premium Channel
Retail Shelf · Imported Beverage
Supermarket · Shelf Presence
Retail · Product Placement
Brand Activation · Pop-up Display
Zhejiang · Spring Festival Market
Premium Wine Section · Retail
Supermarket Shelf · Priced & Listed
Dedicated Brand Display Stand
03

Content & Demand Building

We translate the product into Chinese consumer language: occasions, taste, value, trust points, creator content, and media touchpoints that make purchase decisions easier. Content proof covers platform presence, influencer work, and brand storytelling adapted for Chinese audiences.

Top-tier KOL content for Lubelski Cider
Top-tier KOL engagement — China's leading lifestyle and beverage creators producing original content
KOL · Product Review
KOL · Lifestyle Content
Social · Platform Post
Creator · Brand Story
Social · Product Storytelling
Short Video · Brand Content
Platform · Consumer Touchpoint
Content · Occasion Framing
Social · Taste & Trust Points
Creator · Chinese Audience
Platform · Brand Presence
Short Video · Demand Building
Social · Influencer Post
Content · Purchase Decision
04

Sales Enablement

We build buyer-facing and distributor-facing language: product pages, one-pagers, selling points, price explanations, objection handling, and materials that sales teams can actually use in the field. These materials are designed in both Chinese and English depending on the audience.

Winery one-pager for distributor communication
Winery one-pager — background, product specs, pricing logic, and key selling points in Chinese and English
Gift Box · Red Apple Premium Gifting
Product Cards · Full SKU Range
Products + Cards · Field Display

Selected references and additional documentation are available during qualified partnership discussions.

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